Web Design / UX/UI Design
Signature Athletics is a digital sporting goods retailer that creates custom jerseys and equipment for independent sports teams.
Challenge
The challenge of this project was to design two landing pages to help increase conversion rates on their “team” pages. Two pages were created to A/B test to see which one performed better.
Process
My Role
Lead Designer
Collaborators
Art Direction: Troy BeMent
Strategy & Copy: Jacques Spitzer
Agency
Raindrop Agency
Key Features
I designed both pages strategically for the user to clearly understand the benefits of the service. I made all of the content very scan-able with iconography and imagery multiple ways of getting started.
Version one included a video above the fold to capture users who want more information before converting.
Version two was designed for users who are familiar with the brand and are ready to make a purchase.
Key Mobile Features
I designed version two to be more focused on getting the user to make a purchase above the fold by removing the clutter and making the call to action the main focus.
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