Web Design / UX/UI Design / Advertisment Design
GO24·7 creates clean, accessible, luxury grooming essentials to help the modern man look his best, feel his best, and craft his own iconic style.
The challenge of this project was to create a minimal and user friendly website to drive sales and represent their premium brand aesthetic.
Their users were having trouble finding out what product to purchase, so we created a scan-able chart that clearly described the hold and finish of each product to help them find the right fit.
We created a new tagging system to help users understand which product was best for them.
The mobile experience was critical because 80% of their customers were viewing their website on mobile.
Key Mobile Features
To drive more sales, I included a ‘similar products’ section on the slide cart and a sticky cart to allow users to still add items to their cart after they scrolled past the add to cart button on the product pages.
Our team got together and brainstormed on what parts of their website needed to be improved. We also came up with lots of ideas on features to add based on the users pain-points on their previous site.
This mind-mapping session is where we organized all of our thoughts before we kicked off the designs.
After brainstorming with the team, I took the information and created some rough sketches to develop some layout ideas before I created the fully interactive prototype to share with the client.
I designed the visual direction for a hero product and brand awareness campaign. For the hero campaign, I highlighted the unique selling point by showing a picture of the product in-use. For the brand awareness campaign, I took a minimalistic approach to the designs to capture the elegance of the brand aesthetic.