Road Runner Sports is an athletic wear retailer with over 40 locations nationwide and the world’s largest selection of running and walking gear.
The challenge of this project was to re-create the in-store Fit Finder experience digitally. Overall, they wanted to revamp the user interface and decrease bounce rates on their current digital Fit Finder.
I worked with their in-house user experience team to turn the user flows into a visual interface. Movement and photography played a major role in keeping the user engaged to help decrease bounce rates and tie-in the in-store experience.